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When it comes to search engine optimization (SEO), link building plays a crucial role in determining a website's ranking on search engine result pages (SERPs). However, not all links are created equal. There is a distinct contrast between high-quality and low-quality links, and understanding this difference is essential for any website owner or digital marketer. In this article, we will explore the characteristics that set high-quality links apart from low-quality ones, and whether Google disregards the latter. Understanding the Contrast: High-Quality vs. Low-Quality Links In the realm of SEO, high-quality links are those that come from authoritative and reputable websites. These links are relevant to the content they are linking to, providing valuable information to users. On the other hand, low-quality links are often obtained through spammy or manipulative tactics. They may come from irrelevant sources, have poor content, or be placed on websites with a dubious reputation. ...